AI Coding Goes Premium: Inside Cursor’s $200/Month Ultra Plan

Anysphere Launches $200/Month “Ultra” Plan for Cursor: What It Means for Developers and Enterprises

In a bold move that redefines the premium tier of AI-assisted software development, Anysphere has launched a new subscription plan for its flagship AI-powered IDE, Cursor. Dubbed the “Ultra” plan, this offering comes in at $200 per month—ten times the cost of the existing Pro tier—and is aimed squarely at power users and engineering teams with intensive AI needs.

With Cursor gaining widespread adoption and acclaim among developers for its deep integration of generative AI, this pricing move reflects a maturation of the AI tooling market, as well as Anysphere’s ambition to serve both individual developers and large-scale engineering operations.

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What Is Cursor and Why Does It Matter?

Cursor is a next-generation code editor built on top of Visual Studio Code. Its defining feature is its seamless integration with leading AI models to assist with code generation, bug fixing, documentation, multi-file edits, and even larger refactors. Cursor currently supports models from OpenAI (GPT-4), Anthropic (Claude), Google DeepMind, and xAI.

Its interface allows developers to collaborate with AI in a conversational way, blending the familiarity of a code editor with the emerging capabilities of large language models. In doing so, Cursor aims to boost productivity, reduce context-switching, and enable developers to write and maintain code faster and more reliably.

Over the past year, Cursor has been adopted by teams at high-profile companies such as Uber, Replit, and Adobe—an indication of its traction in the competitive market for AI developer tools.

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What’s Included in the $200/Month “Ultra” Plan?

The new “Ultra” tier offers a significantly enhanced experience over the Pro plan:

• 20× More Usage Limits: Ultra users can generate, edit, and interact with AI models at much higher volume—ideal for those working with large codebases or running multiple AI-assisted sessions per day.

• Access to Multiple Models: The plan provides uninterrupted access to top-tier models from different providers, giving users flexibility and resilience if any single model degrades or becomes temporarily inaccessible.

• Faster Feature Rollouts: Subscribers get early access to new capabilities and updates, positioning them at the cutting edge of AI-driven software development.

• Priority Support and Performance: Ultra users are placed on higher-performing infrastructure, with priority access to resources and support.

Anysphere has also announced that it's investing in its own proprietary AI assistant, called Tab, which specializes in multi-file code suggestions and deeper project-level assistance. While still in development, Tab is expected to become an integral part of the Ultra experience.

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Who Needs the Ultra Plan?

A $200/month developer tool is not aimed at casual users or weekend coders. Instead, the Ultra plan is tailored for:

1. Enterprise Engineering Teams

Large organizations working on critical infrastructure or customer-facing applications can’t afford delays, bottlenecks, or subpar AI assistance. The predictable performance and premium access Ultra provides are essential for enterprise-level velocity and innovation.

2. Consultants and AI-First Startups

Independent contractors and startups building AI-native tools often push AI systems to their limits—testing code, integrating APIs, and iterating rapidly. For them, time is money, and the Ultra plan is a justifiable investment in speed and scale.

3. Power Users and Full-Stack Developers

Some individual developers work across large codebases, multiple languages, and fast-paced projects. They benefit immensely from removing rate limits and expanding how much AI help they can draw on daily.

4. Tool Builders and Plugin Developers

Developers building AI-powered plugins, extensions, or internal tools may need to generate hundreds of completions per day for testing and experimentation. Cursor Ultra ensures they have uninterrupted access.

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The Bigger Picture: Why This Pricing Makes Sense

The decision to introduce a $200/month plan comes amid a broader trend in AI tooling. Leading LLM providers like OpenAI, Anthropic, and Google all offer team and enterprise pricing in a similar range. Anysphere, by aggregating access to multiple model providers, essentially acts as a meta-layer—simplifying workflows while offering competitive value.

Moreover, AI compute costs remain high, and predictable pricing is a major concern for businesses scaling AI use. Ultra addresses this with a flat-rate plan, avoiding the ambiguity of token-based or metered usage.

Cursor’s explosive growth has only added momentum to this move. The company reportedly crossed $500 million in annual recurring revenue (ARR) in just 18 months, making it one of the fastest-growing SaaS platforms in history. The introduction of Ultra could help monetize its most demanding users while keeping the Pro tier robust for general users.

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What About the Pro Plan?

Importantly, the Pro plan (priced at $20/month) is not being phased out or significantly downgraded. In fact, Anysphere has announced that Pro users will now benefit from open-ended usage within reasonable rate limits, making it a highly capable tier for most developers.

Some community concerns have emerged about whether this change subtly pushes users toward Ultra by tightening Pro limits. Anysphere has responded by emphasizing transparency and performance guarantees for both plans.

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Final Thoughts

Anysphere’s Cursor Ultra plan marks a pivotal shift in how AI-assisted software development is packaged and sold. It reflects the growing divide between casual and professional AI usage, and positions Cursor as a long-term productivity engine for serious developers and tech teams.

At $200/month, Ultra won’t be for everyone—but for those who need always-on AI at scale, it could be a bargain.

As the AI tooling ecosystem matures, expect more players to follow Anysphere’s lead—offering tiered pricing, deeper integrations, and enterprise-ready solutions for the next generation of software engineering.

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Want to explore more about Cursor or try the Pro plan before going Ultra? Visit https://www.cursor.sh